Subway unveils redesigned logo and new symbol

Subway has revealed a new logo and symbol, to be used in all restaurants in early 2017.

The logo has more in common with the sandwich restaurant’s original 1968 logo, pictured here.

Original-subway-logo

 

The new logo gives the brand “a fresh, contemporary look”, “optimized to live and work across all channels.” The icon “distills the arrows into a simple mark,” which will work perfectly on any Social Media Platform.

What are your thoughts on the new logo and icon? Was it a much needed makeover?

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