Subway unveils redesigned logo and new symbol

Subway has revealed a new logo and symbol, to be used in all restaurants in early 2017.

The logo has more in common with the sandwich restaurant’s original 1968 logo, pictured here.



The new logo gives the brand “a fresh, contemporary look”, “optimized to live and work across all channels.” The icon “distills the arrows into a simple mark,” which will work perfectly on any Social Media Platform.

What are your thoughts on the new logo and icon? Was it a much needed makeover?

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